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MINDFUL LEADERSHIP AND WELLNESSInspiring conscious leaders to mindfully build successful wellness-oriented companies that serve, synchronize, and integrate the best interests of all stakeholders to bring about positive local, national and global impact.
Fitness Industry Boom Amid a Significant Decline in Online Search for Fitness?
There is, seemingly, a health and fitness club or a boutique offering on every street corner today. And yet online searches for health and fitness clubs have diminished significantly. IBISWorld reports over 6,466 Gyms and Fitness Centres in Australia in 2024, and that does not include many outlier categories. And yet, online searches for these facilities have diminished by almost 10%!
Member Referrals are Like a Box of Chocolates…Or are They?
Referrals are the No.1 source of Members in the Fitness and Wellness Industry!
Some facts:
Referrals are the number one source of new members across the fitness and wellness sector.
$ROI is highest on Referrals when compared to all other marketing sources
Three quarters of all referrals come from ‘Promoters’ (high NPS* score) in the fitness and wellness sector.
The avg. referral rate for Promoters = 58% when offered a referral opportunity.
Prospective members are 4x more likely to join a gym if they were referred by a friend.
In the fitness industry, referred members have historically had a 37% higher retention rate as opposed to non-referred members.**
AI’s Role in Enhancing Wellbeing In the Workplace and Beyond
AI is playing an increasingly significant role in enhancing general wellbeing and specifically impacting workplace wellbeing through various innovative applications and platforms. By leveraging AI technologies, it’s possible to create more personalized, scalable and accessible solutions for health and wellness. Equally AI comes with some compromise and risks. Here are some places AI is contributing to wellbeing in both general and workplace contexts, and some concerns we should consider.
2024 Global and Regional Fitness Industry Trends
2024 Global and Regional Fitness and Wellness Industry Trends Grant Ian Gamble is a best-selling mindful leadership author and speaker. He has over 30 years of experience in leading teams to create innovative customer experiences, building engaged workforces, and...
Designing Fitness and Wellness Programs for Diverse Demographics
In the ever-evolving landscape of fitness and wellness, one size certainly does not fit all. As an advocate for holistic health, I’ve seen firsthand the transformative power of fitness and wellness programs tailored to meet the unique needs of diverse demographics. The key to success in this dynamic industry lies in recognizing and embracing the rich tapestry of human diversity – from age and ability to cultural backgrounds and personal preferences.
5 Reasons to Incorporate AI into Your Feedback Systems
Traditional data analysis methods typically focus on quantitative metrics, which can miss the nuances of human emotion and sentiment. AI-driven platforms, however, can parse immense amounts of data and text to go beyond mere numbers, offering a more holistic and insightful analysis.
The integration of AI systems like AFFINITY OS™ in understanding Team Member and Customer feedback and perceptions has revolutionized how companies approach feedback systems. Here are 5 reasons you should consider incorporating AI in your feedback analysis:
Embracing Abundance Mentality: A Mindset for Limitless Possibilities
In a world often viewed through the lens of scarcity, embracing an abundance mentality can be transformative, especially for leaders and entrepreneurs in the fast-paced fitness and wellness industry. This mindset shift, from viewing resources as limited to seeing the world as full of possibilities, is more than just positive thinking; it’s a strategic approach that fosters growth, collaboration, and innovation.
8 Reasons to Engage with AFFINITY OS™
In the rapidly evolving business landscape, CEOs and business leaders are continually seeking innovative solutions to stay ahead of the curve. AI-driven AFFINITY OS™ offers a suite of tools designed to enhance team member engagement and customer experience, and provide actionable insights in real time. Here are eight compelling reasons why engaging with AFFINITY OS can transform your business approach, offering a blend of advanced technology and insightful analytics to drive success.
Leveraging NPS® and eNPS® for Organizational Success: Insights and Real-World Impact
Top companies leverage Net Promoter Score (NPS) and Employee Net Promoter Score (eNPS) to monitor and enhance customer and Team Member satisfaction, respectively, leading to various organizational benefits. Here are the key reasons and ways these metrics are used, supported by examples and insights:
6 Traditional Predictors of Consumer Behavior Rendered Obsolete
In an era where consumer behavior changes at lightning speed, traditional methods of predicting these behaviors are quickly becoming obsolete. The intricate dynamics of the market, influenced by generational shifts and rapid technological advancements, demand a more sophisticated approach to understanding consumer preferences. This article delves into how traditional market segmentation, financial metrics, and trend analysis no longer suffice in the face of evolving consumer demands.
Understanding the 8 Key Trends Driving Consumer Behavior Change
The acceleration of consumer behavior change has been documented through various data points and trends, reflecting the rapid evolution of preferences, technology adoption, and market dynamics. Some key data points and trends illustrating this acceleration include:
Sustainable Growth Strategies for Fitness Businesses in the Digital Age
In today’s fast-evolving digital landscape, fitness businesses face unique challenges and opportunities. Sustainable growth, a concept at the heart of every successful enterprise, requires more than just a good business plan; it demands a strategy that evolves with time and technology. Here, I explore effective strategies for fitness businesses looking to achieve sustainable growth in the digital age.
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CUSTOMER EXPERIENCE, TEAM ENGAGEMENT & WORKPLACE WELL-BEING: AFFINITY OS™ | WELLNESS INTEGRATION | MINDFUL LEADERSHIP: "THE AFFINITY PRINCIPLE"
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The Affinity Principle™ by Grant Gamble presents a formula for business success through a people-centric, mindful leadership approach.
PEOPLE FIRST, ALWAYS.
