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MINDFUL LEADERSHIP AND WELLNESSInspiring conscious leaders to mindfully build successful wellness-oriented companies that serve, synchronize, and integrate the best interests of all stakeholders to bring about positive local, national and global impact.
Why Sales May Seem Easier Than Retention in the Fitness Industry
In the fitness industry, sales often grab the spotlight due to their immediate results and clear metrics, like quick sign-ups and instant revenue boosts. However, as industry leaders, it’s crucial to understand why retention might seem less controllable but is equally vital for sustainable success.
Addressing Loneliness and Depression in our Communities
Interestingly in the last 60 plus years, where we have been more closely monitoring loneliness and depression, there has consistently been a large percentage of the population dealing with these mental health challenges.
More recently, social media has been blamed for the epidemic of loneliness and depression and I think it is fair to associate the profound decline in our mental and physical health in part to the digital divide.
Who Wins When BI (Business Intelligence) meets AI
The business world is abuzz with all things AI (Artificial Intelligence). But, what does it mean for jobs? How can it be leveraged? What should we be wary of when implementing AI? How does AI relate to what we do? And more importantly how do we apply AI to what we do?
All these and more questions abound. Having been in the AI space for over three years now, I have grown an appreciation of how powerful AI can be, but I have also come to recognize the importance of integrating BI (Business Intelligence) with AI to leverage insights AI can bring to light.
Dashboards are Dead. AI-Driven Business Intelligence is the Future.
When I read “Dashboards are Dead”, a recent ThoughtSpot headline, it made me cringe.
Our product, AFFINITY OS™, uses dashboards to visualize the data our AI engine collects from customers/members and team members of our clients’ businesses. Did this mean we needed to rethink the UX, and/or the BI (Business Intelligence) that brings our data into focus?
As ThoughtSpot said in their opening paragraph, “For more than 20 years, dashboards served as a foundational element of business intelligence, helping leaders visualize and share valuable data across their organization.”
How to Win the America’s Cup of Fitness Business
Team New Zealand’s innovative application of digital technology in yacht racing contributed significantly to its back-to-back victories in the America’s Cup races of 2017 and 2021. The team had a thorough understanding of the performance of its 75-foot AC75 monohull even before its launch in 2021, thanks to an AI-powered simulation tool. This tool enabled the team to conduct virtual races across numerous prototypes, honing their skills to navigate at speeds of 50 knots on meticulously refined hydrofoils under challenging conditions.
Fitness Industry Boom Amid a Significant Decline in Online Search for Fitness?
There is, seemingly, a health and fitness club or a boutique offering on every street corner today. And yet online searches for health and fitness clubs have diminished significantly. IBISWorld reports over 6,466 Gyms and Fitness Centres in Australia in 2024, and that does not include many outlier categories. And yet, online searches for these facilities have diminished by almost 10%!
Member Referrals are Like a Box of Chocolates…Or are They?
Referrals are the No.1 source of Members in the Fitness and Wellness Industry!
Some facts:
Referrals are the number one source of new members across the fitness and wellness sector.
$ROI is highest on Referrals when compared to all other marketing sources
Three quarters of all referrals come from ‘Promoters’ (high NPS* score) in the fitness and wellness sector.
The avg. referral rate for Promoters = 58% when offered a referral opportunity.
Prospective members are 4x more likely to join a gym if they were referred by a friend.
In the fitness industry, referred members have historically had a 37% higher retention rate as opposed to non-referred members.**
AI’s Role in Enhancing Wellbeing In the Workplace and Beyond
AI is playing an increasingly significant role in enhancing general wellbeing and specifically impacting workplace wellbeing through various innovative applications and platforms. By leveraging AI technologies, it’s possible to create more personalized, scalable and accessible solutions for health and wellness. Equally AI comes with some compromise and risks. Here are some places AI is contributing to wellbeing in both general and workplace contexts, and some concerns we should consider.
2024 Global and Regional Fitness Industry Trends
2024 Global and Regional Fitness and Wellness Industry Trends Grant Ian Gamble is a best-selling mindful leadership author and speaker. He has over 30 years of experience in leading teams to create innovative customer experiences, building engaged workforces, and...
Designing Fitness and Wellness Programs for Diverse Demographics
In the ever-evolving landscape of fitness and wellness, one size certainly does not fit all. As an advocate for holistic health, I’ve seen firsthand the transformative power of fitness and wellness programs tailored to meet the unique needs of diverse demographics. The key to success in this dynamic industry lies in recognizing and embracing the rich tapestry of human diversity – from age and ability to cultural backgrounds and personal preferences.
5 Reasons to Incorporate AI into Your Feedback Systems
Traditional data analysis methods typically focus on quantitative metrics, which can miss the nuances of human emotion and sentiment. AI-driven platforms, however, can parse immense amounts of data and text to go beyond mere numbers, offering a more holistic and insightful analysis.
The integration of AI systems like AFFINITY OS™ in understanding Team Member and Customer feedback and perceptions has revolutionized how companies approach feedback systems. Here are 5 reasons you should consider incorporating AI in your feedback analysis:
Embracing Abundance Mentality: A Mindset for Limitless Possibilities
In a world often viewed through the lens of scarcity, embracing an abundance mentality can be transformative, especially for leaders and entrepreneurs in the fast-paced fitness and wellness industry. This mindset shift, from viewing resources as limited to seeing the world as full of possibilities, is more than just positive thinking; it’s a strategic approach that fosters growth, collaboration, and innovation.
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The Affinity Principle™ by Grant Gamble presents a formula for business success through a people-centric, mindful leadership approach.
PEOPLE FIRST, ALWAYS.
