The Affinity Principle™ presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience and that yields great financial results. 

The best-selling and award-winning book explores 12 Pillars and Levers of Leadership and Engagement designed to help leaders attract, retain, and optimize talent, and achieve Affinity.

“The Affinity Principle” is now available on Audible!

Access viewable and downloadable resources for “The Affinity Principle.”

The content resonates well with forward-thinking organizations’ leadership and cultural attributes, including my organization, UBC. The visuals and graphics are also compelling and align with how adults prefer to learn. The visuals help the reader retain the content by moving the information from short term memory to long-term memory–this is brilliant—awesome!

Randy Eppard, Ph.D. Ed in Adult Learning

Executive Director, UBC

This is a wonderful book.  This should be required reading for anyone who has an interest in personal development and leadership.  It’s much more than a one-time read.  It’s really a valuable resource on a wide variety of important themes that focus on developing yourself and others.  It’s a book that you’ll find yourself going back to over and over.  It has application to every industry.  The rich content and graphics make for an easy, fun read.  The short chapters are perfect for a world that has too much on its mind.  Grant has done a wonderful job in putting this together.  I can’t recommend this book highly enough.

Tom Perrin, Ph.D.

CEO, Perrin & Associates, Inc.

When you said you were sending me a book you authored, I assumed that it would be more of a very limited, self-published book based on a narrow set of personal business experiences. Instead, it is really a textbook. It is personal but full of business content. The graphics are terrific. It is really a compendium of great thinking. I even saw the Adizes model there for life cycles. You are an extremely well-read business book reader. But, then you synthesized them into themes. I have actually met several of your sources, which made it even more personal to me.

Rick Caro

CEO, Management Vision

PEOPLE FIRST, ALWAYS™

#mindfulleadership
Grant Ian Gamble | 12 Pillars and Levers of Mindful Leadership
#peoplefirstalways

“The Affinity Principle” is now available on Audible!

The Affinity Principle™ presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience and that yields great financial results. 

The best-selling and award-winning book explores 12 Pillars and Levers of Leadership and Engagement designed to help leaders attract, retain, and optimize talent, and achieve Affinity.

Access to viewable and downloadable resources for “The Affinity Principle.”

The content resonates well with forward-thinking organizations’ leadership and cultural attributes, including my organization, UBC. The visuals and graphics are also compelling and align with how adults prefer to learn, particularly right-brain learners. The visuals help the reader retain the content by moving the information from short term memory to long-term memory–this is brilliant—awesome!

Randy Eppard, PhD Ed in Adult Learning

Executive Director, UBC

When you said you were sending me a book you authored, I assumed that it would be more of a very limited, self-published book based on a narrow set of personal business experiences. Instead, it is really a textbook. It is personal but full of business content. The graphics are terrific. It is really a compendium of great thinking. I even saw the Adizes model there for life cycles. You are an extremely well-read business book reader. But, then you synthesized them into themes. I have actually met several of your sources, which made it even more personal to me.

Rick Caro

CEO, Management Vision

This is a wonderful book.  This should be required reading for anyone who has an interest in personal development and leadership.  It’s much more than a one-time read.  It’s really a valuable resource on a wide variety of important themes that focus on developing yourself and others.  It’s a book that you’ll find yourself going back to over and over.  It has application to every industry.  The rich content and graphics make for an easy, fun read.  The short chapters are perfect for a world that has too much on its mind.  Grant has done a wonderful job in putting this together.  I can’t recommend this book highly enough.

Tom Perrin, Ph.D.

CEO, Perrin & Associates, Inc.

PEOPLE FIRST, ALWAYS™

#mindfulleadership
Grant Ian Gamble | 12 Pillars and Levers of Mindful Leadership
#peoplefirstalways
About the Author

Grant Ian Gamble

Grant is a consciously responsible thought leader with over 35 years of experience growing successful wellness companies and brands across multiple industries.

His formula for business success is simple: he believes that great leadership and vision inspires great team performance, which creates a great customer experience, which leads to long-term financial success.

The pillars of Grant’s message are integrity, authenticity, constant evolution, and maintaining an abundance mentality. He attributes his many business successes to his people-first approach, which has made him a respected leader of innumerable organizations over the years.

Grant’s expertise includes wellness start-up development, business growth and evolution, and resurrection of businesses that are struggling. Grant is a model for work-life balance, inspiring his teams and clients to take control of their family and business life in order to live happy, healthy, balanced, and fulfilled lives.

Recent Articles

Catch Us Doing Something Right: Gratitude on World Gratitude Day

Catch Us Doing Something Right: Gratitude on World Gratitude Day

Many years ago, I stole an idea from the San Francisco Bay Health Clubs. They had a suggestion box labeled “Catch Us Doing Something Right”.

This struck me as absolutely brilliant!

Rather than asking members to complain, they were asking them to see team members and others doing good things.

The Benefits of Frontline Team Member Engagement and Retention: “The Affinity Principle” Approach

The Benefits of Frontline Team Member Engagement and Retention: “The Affinity Principle” Approach

In today’s competitive business environment, frontline team members—those who interact directly with customers—are the cornerstone of any organization, especially those with a high customer-facing presence. However, the traditional approach to talent management often overlooks this vital group, focusing mainly on managerial and executive roles. “The Affinity Principle” reimagines this strategy, stressing the importance of creating an enriching environment for frontline team members that fosters increased retention and better performance.

Unlock the Power of People: Transform Your Business with the AFFINITY Formula and AFFINITY OS

Unlock the Power of People: Transform Your Business with the AFFINITY Formula and AFFINITY OS

In a world driven by metrics and the relentless pursuit of growth, there’s a principle often overlooked—the essence of human connection. The AFFINITY formula is not just a theory but a realization of what truly drives success in any organization is the people. It’s about acknowledging that businesses don’t operate in isolation. They are living entities, shaped by the relationships between people.

Get In Touch

CUSTOMER EXPERIENCE & TEAM ENGAGEMENT: AFFINITY OS™ | WELLNESS INTEGRATION | MINDFUL LEADERSHIP: “THE AFFINITY PRINCIPLE”

 +61 475 866 592