The Affinity Principle™ presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience and that yields great financial results. 

The best-selling and award-winning book explores 12 Pillars and Levers of Leadership and Engagement designed to help leaders attract, retain, and optimize talent, and achieve Affinity.

“The Affinity Principle” is now available on Audible!

Access viewable and downloadable resources for “The Affinity Principle.”

The content resonates well with forward-thinking organizations’ leadership and cultural attributes, including my organization, UBC. The visuals and graphics are also compelling and align with how adults prefer to learn. The visuals help the reader retain the content by moving the information from short term memory to long-term memory–this is brilliant—awesome!

Randy Eppard, Ph.D. Ed in Adult Learning

Executive Director, UBC

This is a wonderful book.  This should be required reading for anyone who has an interest in personal development and leadership.  It’s much more than a one-time read.  It’s really a valuable resource on a wide variety of important themes that focus on developing yourself and others.  It’s a book that you’ll find yourself going back to over and over.  It has application to every industry.  The rich content and graphics make for an easy, fun read.  The short chapters are perfect for a world that has too much on its mind.  Grant has done a wonderful job in putting this together.  I can’t recommend this book highly enough.

Tom Perrin, Ph.D.

CEO, Perrin & Associates, Inc.

When you said you were sending me a book you authored, I assumed that it would be more of a very limited, self-published book based on a narrow set of personal business experiences. Instead, it is really a textbook. It is personal but full of business content. The graphics are terrific. It is really a compendium of great thinking. I even saw the Adizes model there for life cycles. You are an extremely well-read business book reader. But, then you synthesized them into themes. I have actually met several of your sources, which made it even more personal to me.

Rick Caro

CEO, Management Vision

PEOPLE FIRST, ALWAYSâ„¢

#mindfulleadership
Grant Ian Gamble | 12 Pillars and Levers of Mindful Leadership
#peoplefirstalways

“The Affinity Principle” is now available on Audible!

The Affinity Principle™ presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience and that yields great financial results. 

The best-selling and award-winning book explores 12 Pillars and Levers of Leadership and Engagement designed to help leaders attract, retain, and optimize talent, and achieve Affinity.

Access to viewable and downloadable resources for “The Affinity Principle.”

The content resonates well with forward-thinking organizations’ leadership and cultural attributes, including my organization, UBC. The visuals and graphics are also compelling and align with how adults prefer to learn, particularly right-brain learners. The visuals help the reader retain the content by moving the information from short term memory to long-term memory–this is brilliant—awesome!

Randy Eppard, PhD Ed in Adult Learning

Executive Director, UBC

When you said you were sending me a book you authored, I assumed that it would be more of a very limited, self-published book based on a narrow set of personal business experiences. Instead, it is really a textbook. It is personal but full of business content. The graphics are terrific. It is really a compendium of great thinking. I even saw the Adizes model there for life cycles. You are an extremely well-read business book reader. But, then you synthesized them into themes. I have actually met several of your sources, which made it even more personal to me.

Rick Caro

CEO, Management Vision

This is a wonderful book.  This should be required reading for anyone who has an interest in personal development and leadership.  It’s much more than a one-time read.  It’s really a valuable resource on a wide variety of important themes that focus on developing yourself and others.  It’s a book that you’ll find yourself going back to over and over.  It has application to every industry.  The rich content and graphics make for an easy, fun read.  The short chapters are perfect for a world that has too much on its mind.  Grant has done a wonderful job in putting this together.  I can’t recommend this book highly enough.

Tom Perrin, Ph.D.

CEO, Perrin & Associates, Inc.

PEOPLE FIRST, ALWAYSâ„¢

#mindfulleadership
Grant Ian Gamble | 12 Pillars and Levers of Mindful Leadership
#peoplefirstalways
About the Author

Grant Ian Gamble

Grant is a consciously responsible thought leader with over 35 years of experience growing successful wellness companies and brands across multiple industries.

His formula for business success is simple: he believes that great leadership and vision inspires great team performance, which creates a great customer experience, which leads to long-term financial success.

The pillars of Grant’s message are integrity, authenticity, constant evolution, and maintaining an abundance mentality. He attributes his many business successes to his people-first approach, which has made him a respected leader of innumerable organizations over the years.

Grant’s expertise includes wellness start-up development, business growth and evolution, and resurrection of businesses that are struggling. Grant is a model for work-life balance, inspiring his teams and clients to take control of their family and business life in order to live happy, healthy, balanced, and fulfilled lives.

Recent Articles

2024 Global and Regional Fitness Industry Trends

2024 Global and Regional Fitness Industry Trends

2024 Global and Regional Fitness and Wellness Industry Trends Grant Ian Gamble is a best-selling mindful leadership author and speaker. He has over 30 years of experience in leading teams to create innovative customer experiences, building engaged workforces, and...

Designing Fitness and Wellness Programs for Diverse Demographics

Designing Fitness and Wellness Programs for Diverse Demographics

In the ever-evolving landscape of fitness and wellness, one size certainly does not fit all. As an advocate for holistic health, I’ve seen firsthand the transformative power of fitness and wellness programs tailored to meet the unique needs of diverse demographics. The key to success in this dynamic industry lies in recognizing and embracing the rich tapestry of human diversity – from age and ability to cultural backgrounds and personal preferences.

5 Reasons to Incorporate AI into Your Feedback Systems

5 Reasons to Incorporate AI into Your Feedback Systems

Traditional data analysis methods typically focus on quantitative metrics, which can miss the nuances of human emotion and sentiment. AI-driven platforms, however, can parse immense amounts of data and text to go beyond mere numbers, offering a more holistic and insightful analysis.

The integration of AI systems like AFFINITY OSâ„¢ in understanding Team Member and Customer feedback and perceptions has revolutionized how companies approach feedback systems. Here are 5 reasons you should consider incorporating AI in your feedback analysis:

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CUSTOMER EXPERIENCE & TEAM ENGAGEMENT: AFFINITY OSâ„¢ | WELLNESS INTEGRATION | MINDFUL LEADERSHIP: “THE AFFINITY PRINCIPLE”

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