
The Affinity Principle™ presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience and that yields great financial results.
The best-selling and award-winning book explores 12 Pillars and Levers of Leadership and Engagement designed to help leaders attract, retain, and optimize talent, and achieve Affinity.



“The Affinity Principle” is now available on Audible!



Access viewable and downloadable resources for “The Affinity Principle.”
The content resonates well with forward-thinking organizations’ leadership and cultural attributes, including my organization, UBC. The visuals and graphics are also compelling and align with how adults prefer to learn. The visuals help the reader retain the content by moving the information from short term memory to long-term memory–this is brilliant—awesome!
This is a wonderful book. This should be required reading for anyone who has an interest in personal development and leadership. It’s much more than a one-time read. It’s really a valuable resource on a wide variety of important themes that focus on developing yourself and others. It’s a book that you’ll find yourself going back to over and over. It has application to every industry. The rich content and graphics make for an easy, fun read. The short chapters are perfect for a world that has too much on its mind. Grant has done a wonderful job in putting this together. I can’t recommend this book highly enough.
When you said you were sending me a book you authored, I assumed that it would be more of a very limited, self-published book based on a narrow set of personal business experiences. Instead, it is really a textbook. It is personal but full of business content. The graphics are terrific. It is really a compendium of great thinking. I even saw the Adizes model there for life cycles. You are an extremely well-read business book reader. But, then you synthesized them into themes. I have actually met several of your sources, which made it even more personal to me.
PEOPLE FIRST, ALWAYS™
#mindfulleadership



#peoplefirstalways






“The Affinity Principle” is now available on Audible!
The Affinity Principle™ presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience and that yields great financial results.
The best-selling and award-winning book explores 12 Pillars and Levers of Leadership and Engagement designed to help leaders attract, retain, and optimize talent, and achieve Affinity.



Access to viewable and downloadable resources for “The Affinity Principle.”
The content resonates well with forward-thinking organizations’ leadership and cultural attributes, including my organization, UBC. The visuals and graphics are also compelling and align with how adults prefer to learn, particularly right-brain learners. The visuals help the reader retain the content by moving the information from short term memory to long-term memory–this is brilliant—awesome!
When you said you were sending me a book you authored, I assumed that it would be more of a very limited, self-published book based on a narrow set of personal business experiences. Instead, it is really a textbook. It is personal but full of business content. The graphics are terrific. It is really a compendium of great thinking. I even saw the Adizes model there for life cycles. You are an extremely well-read business book reader. But, then you synthesized them into themes. I have actually met several of your sources, which made it even more personal to me.
This is a wonderful book. This should be required reading for anyone who has an interest in personal development and leadership. It’s much more than a one-time read. It’s really a valuable resource on a wide variety of important themes that focus on developing yourself and others. It’s a book that you’ll find yourself going back to over and over. It has application to every industry. The rich content and graphics make for an easy, fun read. The short chapters are perfect for a world that has too much on its mind. Grant has done a wonderful job in putting this together. I can’t recommend this book highly enough.
PEOPLE FIRST, ALWAYS™
#mindfulleadership



#peoplefirstalways
About the Author
Grant Ian Gamble
Grant is a consciously responsible thought leader with over 35 years of experience growing successful wellness companies and brands across multiple industries.
His formula for business success is simple: he believes that great leadership and vision inspires great team performance, which creates a great customer experience, which leads to long-term financial success.
The pillars of Grant’s message are integrity, authenticity, constant evolution, and maintaining an abundance mentality. He attributes his many business successes to his people-first approach, which has made him a respected leader of innumerable organizations over the years.
Grant’s expertise includes wellness start-up development, business growth and evolution, and resurrection of businesses that are struggling. Grant is a model for work-life balance, inspiring his teams and clients to take control of their family and business life in order to live happy, healthy, balanced, and fulfilled lives.
Recent Articles
Building a Thriving Fitness and Wellness Community: Lessons from “The Affinity Principle”
In the heart of every successful fitness and wellness business lies a thriving community, one that is engaged, supportive, and cohesive. This concept, central to my book “The Affinity Principle”, emphasizes the importance of nurturing a community where everyone – from team members to clients – feels valued and connected. Let’s explore how the principles of mindful leadership can transform any fitness and wellness environment into a flourishing community.
The Mindful Leader: Transforming Fitness and Wellness Businesses from the Inside Out
As a co-founder of AFFINITY OS™ and an advocate for mindfulness in leadership, I’ve witnessed firsthand how the core principles of mindfulness can profoundly transform fitness and wellness businesses. In today’s fast-paced and competitive environment, the success of a fitness and wellness business hinges not just on cutting-edge equipment or trendy classes, but significantly on the quality of leadership and the culture it fosters. This article explores how being a mindful leader can be a game changer in this dynamic industry.
Leverage the 2023 Fitness and Wellness Industry Trends
The world of fitness and wellness is constantly evolving, and 2023 is no exception. With a focus on holistic health and sustainable practices, the current fitness and wellness industry trends are reshaping the industry landscape. In this article, we explore the 2023 fitness and wellness trends in Australia, the Asia-Pacific region, the United States, Europe, and more, providing insights for mindful leaders in the fitness and wellness industry.
Get In Touch
CUSTOMER EXPERIENCE & TEAM ENGAGEMENT: AFFINITY OS™ | WELLNESS INTEGRATION | MINDFUL LEADERSHIP: “THE AFFINITY PRINCIPLE”
+61 475 866 592