AFFINITY Podcast

PEOPLE FIRST, ALWAYS.

Introducing the ultimate podcast for businesses looking to take their sales growth to the next level. Gain the insights and strategies you need to boost your revenue and grow your business.

 

Click the buttons below to listen on Spotify or Apple Podcasts or watch on YouTube:

 

 

 

 

 

AFFINITY PODCAST

PEOPLE FIRST, ALWAYS.

 

Introducing the ultimate podcast for businesses looking to take their sales growth to the next level. Gain the insights and strategies you need to boost your revenue and grow your business.

 

Click the buttons below to listen on Spotify or Apple Podcasts or watch on YouTube:

 

 

 

 

 

THE AFFINITY FORMULA

GREAT LEADERSHIP GREAT TEAM MEMBER EXPERIENCE → GREAT CUSTOMER EXPERIENCE → LONG-TERM BUSINESS SUCCESS

Put PEOPLE FIRST, ALWAYS, and watch your business flourish.

 

Dive deep into the latest trends in customer experience and team engagement, mindful leadership and management. Discover practical tools and strategies that you can use to build a people-centric culture, the foundation for sustainable long-term business growth and success.

Led by mindful leadership expert, Grant Ian Gamble, a best-selling author and true visionary with over 30 years of experience in leading teams to create innovative customer experiences, building engaged, inspired and fulfilled workforces, and developing leaders who prioritize genuine connection in their approach.

The guiding principle behind all of Grant’s work is PEOPLE FIRST, ALWAYS.

LISTEN or WATCH:

EPISODE 10 | Collecting and Leveraging eNPS for a People-Centric Culture, Mindful Leadership, Talent Development and Talent Retention

In this episode of the AFFINITY Podcast, we delve into the transformative potential of the Employee Net Promoter Score (eNPS) as a tool for building a people-centric culture, fostering mindful leadership, and driving talent development and retention. We’ll explore the remarkable statistics that highlight the positive impact of highly engaged team members on business success and discuss the critical role of eNPS in creating a thriving, engaged workforce.

Join us as we uncover the secrets to effectively collecting and leveraging eNPS data, from setting up an efficient eNPS system and analyzing the results to integrating eNPS insights into mindful leadership practices and talent retention strategies. We’ll also discuss the importance of continuous improvement and long-term success with eNPS as a cornerstone for a people-centric organization.

Don’t miss this opportunity to gain valuable insights and practical advice on harnessing the power of eNPS to elevate your company culture, empower your leaders, and retain your top talent. Tune in now and transform your organization with the power of eNPS!

EPISODE 9 | Mindful Hiring for Sustained Growth & Creating a People-Centric Culture Through Talent Development and Retention

In this episode of the AFFINITY Podcast, Grant explores the concept of mindful hiring and its role in creating a people-centric culture, leading to sustained growth and success in your organization. Grant discusses the importance of aligning your hiring strategy with company values, implementing a structured and transparent process, and fostering an environment that prioritizes talent development and retention.

Join Grant as he dives into compelling statistics that highlight the impact of mindful hiring practices on company culture and success, and learn how to create an inclusive and engaging onboarding experience for new hires. Grant also discusses the principles of mindful leadership and emotional intelligence, and how effective communication and feedback play a crucial role in building a people-centric culture.

Finally, Grant touches upon strategies for team member development and fostering a growth mindset, as well as defining and tracking key performance indicators to measure success and drive continuous improvement. By the end of this episode, you’ll be equipped with the necessary tools and understanding to build a people-centric culture through mindful hiring practices and leadership, ultimately leading to a more successful and sustainable organization.

EPISODE 8 | The Art of Mastering a Seamless Sales and Marketing Continuum: Creating a Niche, Building Trust, Authenticity, Timing Promotions and Creating AFFINITY Between Sales and Marketing

In this episode, we dive deep into the world of sales and marketing for membership-based businesses.

Grant shares his insights on finding the right niche, creating a unique selling proposition, and the power of advocates in growing your business.

Grant discusses the Blue Ocean strategy, why testimonials and reviews are still relevant, and the importance of referral programs for acquiring new customers.

Learn how to differentiate your business, maximize your market potential, and create a frictionless experience for your customers.

Grant also delves into the world of seamless marketing and the importance of establishing trust with potential clients.

He discusses the fine balance of providing sufficient information without overwhelming the audience and the power of giving away valuable content for free.

The conversation also covers common marketing mistakes, the significance of signage and taglines, and the pitfalls of misrepresenting products.

Furthermore, Grant emphasizes the importance of authenticity in marketing and the role of timing in promotional campaigns.

Finally, the episode highlights the need for a harmonious relationship between sales and marketing teams, with empathy and communication as key components.

Tune in for an engaging and informative discussion that will help you elevate your marketing game!

EPISODE 7 | Mastering the Art of Attracting High-Quality Sales Leads: Secrets Revealed

In this episode, Grant discusses the importance of feeding quality leads into the sales funnel and how to achieve it.

He dives deep into understanding the sales funnel, targeting the right demographics, and the role of referrals in generating quality leads.

Grant explains the concept of commoditization, its impact on the fitness industry and its marketing practices. 

He also shares insights on source reports and how they can help businesses identify the best channels for their marketing efforts.

Finally, Grant talks about the AFFINITY OS system, a powerful tool that measures both team and member experiences to improve sales and retention in any membership-based company.

Tune in to learn valuable tips on attracting and retaining high-quality leads for your business!

EPISODE 6 | The Sales Rhythms Revolution: Supercharge Your Sales

In this episode, Grant discusses the challenges facing membership sales in many industries. He identifies issues like high turnover rates, low conversion rates, and the constant depletion of databases.

The conversation focuses on the concept of “sales rhythms,” which Grant believes can improve the sales cycle. He argues that sales should not be a monthly cycle, and instead should follow the natural “Fresh Start Phenomenon” people experience at the beginning of the week, month, or year. Grant suggests reorganizing the workweek to focus on heavy sales efforts on Mondays, Tuesdays, and Wednesdays, when people are most likely to make changes.

Additionally, the episode covers the importance of hiring the right membership consultants (MCs), emphasizing attitude, character, emotional intelligence, and personality. Grant recommends a multi-step interview process and considering recommendations from existing team members.

The episode concludes by discussing the potential of leveraging birthdays as a marketing tool and ensuring MCs are passionate about the product they’re selling. By implementing these strategies, businesses can expect improved sales and a more stable workforce.

EPISODE 5 | Unlocking Leadership Excellence: The Essential Guide to Mastering Communication and Inspiring Your Team

In this episode of the AFFINITY Podcast, we delve into the intricacies of effective communication and leadership, focusing on critical components that contribute to the overall success of any organization. Join us as we explore the following topics:

  1. Discover the three critical components of effective communication and learn how to harness them to inspire your team.
  2. Understand the importance of different perspectives during the interview process and how they contribute to a well-rounded workforce.
  3. Learn why gathering multiple data points before making a judgment in communication is essential for accurate decision-making.
  4. Engage in a discussion about digital versus analog communication methods and the role of AI in revolutionizing the way we connect with others.
  5. Explore the importance of an effective customer and team member feedback system and how to leverage feedback to drive improvements.
  6. Uncover the significance of closing communication loops and ensuring that every conversation has a clear resolution.
  7. Discuss the role of position descriptions with built-in review systems, job crafting, and the importance of two-way review systems.
  8. Gain insights on how to tackle tough conversations and navigate challenging situations with grace and empathy.
  9. Learn how to let someone go in a kind and empathetic way, ensuring that difficult transitions are handled with care.
  10. Understand the importance of first seeking to understand, then to be understood, in order to foster genuine connections and open communication.
  11. Discover the benefits of fostering relationships and community within your company and the positive impact it can have on employee engagement.
  12. Learn about the importance of incorporating an open-door policy into executive culture and how it promotes transparency and accessibility.
  13. Explore the significance of leaders being accessible to their teams and the value it adds to the overall company culture.
  14. Finally, understand the importance of having regular, rhythmic communication systems in place to maintain a healthy and thriving work environment.

Join us for this insightful episode as we unlock the secrets to leadership excellence through the art of mastering communication and inspiring your team.

EPISODE 4 | The Power of Integrity, Trust and Transparency: Creating Affinity through Authenticity, Logic, and Empathy

In this episode of the AFFINITY podcast, Grant explores Integrity, Trust and Transparency. He believes that integrity is a critical element of a leader and without it, division and fragmentation are inevitable. Lack of social trust can significantly undermine a company’s happiness scores, and a team cannot be functional or happy without trust and integrity.

Grant explains Francis Frei’s Triangle of Trust, which includes Authenticity, Logic, and Empathy, and highlights the importance of these elements in creating AFFINITY within a team. Authenticity is crucial to creating trust, Logic helps to convey information succinctly, and Empathy is essential for creating genuine connections. Grant also provides tips on hiring for authenticity and suggests that creating a series of hurdles for candidates can be illuminating.

Overall, this episode emphasizes that leaders must consistently display integrity, authenticity, transparency and empathy to create a sense of trust in their team’s hearts and foster AFFINITY.

EPISODE 3 | Customer Experience: Understanding the Importance of Putting People First, Always

In this episode, the focus is on understanding and prioritizing customer experience (CE) to foster brand loyalty and increase sales. The podcast discusses the importance of the Net Promoter Score (NPS) and its role in measuring customer loyalty. NPS categorizes customers into promoters, passives, and detractors, with a variety of benefits, such as user-friendly implementation, high response rates, increased customer retention, and benchmarking against competitors.

The critical components of customer experience include empathy and authenticity. Understanding the customer journey is essential as it identifies areas for improvement and helps provide personalized solutions at every touchpoint, fostering loyalty and driving customer advocacy.

To create a customer-centric culture, companies should prioritize customer satisfaction, train team members to emphasize empathy and communication, and use customer feedback for continuous improvement.

The key takeaway is that exceptional customer experience is vital for any business’s success. By putting people first and creating an empathetic and personalized experience, companies can improve brand perception, build customer loyalty, and increase sales.

EPISODE 2 | The Team Member (aka “Employee”) Engagement Revolution: Unlocking the Secrets to Team Success, Brand Loyalty and Profitability

In this episode, Grant delves into the crucial topic of team member (aka “employee”) engagement and its impact on team success, brand loyalty, and profitability. By exploring recent statistics and research findings, Grant demonstrates how engaged team members contribute to increased productivity, customer satisfaction, and lower turnover rates.

Furthermore, he discusses the significance of team member engagement in driving brand loyalty and overall profitability. Lastly, Grant shares practical strategies for organisations to boost team member engagement by creating pleasant workplace environments, promoting learning and development opportunities, investing in open communication and empathy, and building a company culture that prioritises people’s health and well-being.

EPISODE 1 | The AFFINITY Formula: The Secret to Sustainable Long-Term Business Growth

In this episode, Grant delves into the “AFFINITY Formula,” which looks at what really drives a happy customer, or member. The secret? It’s all about the team experience.

AFFINITY OS Customer Experience and Team Engagement Management Toolkit Logo

Customer Experience & Team Engagement Optimization

Revolutionize your customer experience and team engagement with AI-powered solutions that put people first, always.

The #1
AI-Powered
Customer Experience &
Team Engagement
Digital Management Toolkit

Based on “The Affinity Principle.”

PEOPLE FIRST, ALWAYS™

The Affinity Principle by Grant Ian Gamble
2nd EDITION JUST RELEASED, NOW AVAILABLE IN COLOUR AND IN AUSTRALIA!

The Affinity Principle™ presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience and that yields great financial results. 

The best-selling and award-winning book explores 12 Pillars and Levers of Leadership and Engagement designed to help leaders attract, retain, and optimize talent, and achieve Affinity.

The content resonates well with forward-thinking organizations’ leadership and cultural attributes, including my organization, UBC. The visuals and graphics are also compelling and align with how adults prefer to learn. The visuals help the reader retain the content by moving the information from short term memory to long-term memory–this is brilliant—awesome!

Randy Eppard, Ph.D. Ed in Adult Learning

Executive Director, UBC

AFFINITY OS Customer Experience and Team Engagement Management Toolkit Logo

Customer Experience & Team Engagement Optimization

Revolutionize your customer experience and team engagement with AI-powered solutions that put people first, always.

Based on “The Affinity Principle,” please see below.

PEOPLE FIRST, ALWAYS.

2nd EDITION JUST RELEASED, NOW AVAILABLE IN COLOUR AND IN AUSTRALIA!

The Affinity Principle™ presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience and that yields great financial results. 

The best-selling and award-winning book explores 12 Pillars and Levers of Leadership and Engagement designed to help leaders attract, retain, and optimize talent, and achieve Affinity.

The content resonates well with forward-thinking organizations’ leadership and cultural attributes, including my organization, UBC. The visuals and graphics are also compelling and align with how adults prefer to learn, particularly right-brain learners. The visuals help the reader retain the content by moving the information from short term memory to long-term memory–this is brilliant—awesome!

Randy Eppard, PhD Ed in Adult Learning

Executive Director, UBC

Let’s Connect!

CUSTOMER EXPERIENCE & TEAM ENGAGEMENT: AFFINITY OS™ | WELLNESS INTEGRATION | MINDFUL LEADERSHIP: “THE AFFINITY PRINCIPLE”

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