The Affinity Principle™ presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience and that yields great financial results. 

The best-selling and award-winning book explores 12 Pillars and Levers of Leadership and Engagement designed to help leaders attract, retain, and optimize talent, and achieve Affinity.

“The Affinity Principle” is now available on Audible!

Access viewable and downloadable resources for “The Affinity Principle.”

The content resonates well with forward-thinking organizations’ leadership and cultural attributes, including my organization, UBC. The visuals and graphics are also compelling and align with how adults prefer to learn. The visuals help the reader retain the content by moving the information from short term memory to long-term memory–this is brilliant—awesome!

Randy Eppard, Ph.D. Ed in Adult Learning

Executive Director, UBC

This is a wonderful book.  This should be required reading for anyone who has an interest in personal development and leadership.  It’s much more than a one-time read.  It’s really a valuable resource on a wide variety of important themes that focus on developing yourself and others.  It’s a book that you’ll find yourself going back to over and over.  It has application to every industry.  The rich content and graphics make for an easy, fun read.  The short chapters are perfect for a world that has too much on its mind.  Grant has done a wonderful job in putting this together.  I can’t recommend this book highly enough.

Tom Perrin, Ph.D.

CEO, Perrin & Associates, Inc.

When you said you were sending me a book you authored, I assumed that it would be more of a very limited, self-published book based on a narrow set of personal business experiences. Instead, it is really a textbook. It is personal but full of business content. The graphics are terrific. It is really a compendium of great thinking. I even saw the Adizes model there for life cycles. You are an extremely well-read business book reader. But, then you synthesized them into themes. I have actually met several of your sources, which made it even more personal to me.

Rick Caro

CEO, Management Vision

PEOPLE FIRST, ALWAYSâ„¢

#mindfulleadership
Grant Ian Gamble | 12 Pillars and Levers of Mindful Leadership
#peoplefirstalways

“The Affinity Principle” is now available on Audible!

The Affinity Principle™ presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience and that yields great financial results. 

The best-selling and award-winning book explores 12 Pillars and Levers of Leadership and Engagement designed to help leaders attract, retain, and optimize talent, and achieve Affinity.

Access to viewable and downloadable resources for “The Affinity Principle.”

The content resonates well with forward-thinking organizations’ leadership and cultural attributes, including my organization, UBC. The visuals and graphics are also compelling and align with how adults prefer to learn, particularly right-brain learners. The visuals help the reader retain the content by moving the information from short term memory to long-term memory–this is brilliant—awesome!

Randy Eppard, PhD Ed in Adult Learning

Executive Director, UBC

When you said you were sending me a book you authored, I assumed that it would be more of a very limited, self-published book based on a narrow set of personal business experiences. Instead, it is really a textbook. It is personal but full of business content. The graphics are terrific. It is really a compendium of great thinking. I even saw the Adizes model there for life cycles. You are an extremely well-read business book reader. But, then you synthesized them into themes. I have actually met several of your sources, which made it even more personal to me.

Rick Caro

CEO, Management Vision

This is a wonderful book.  This should be required reading for anyone who has an interest in personal development and leadership.  It’s much more than a one-time read.  It’s really a valuable resource on a wide variety of important themes that focus on developing yourself and others.  It’s a book that you’ll find yourself going back to over and over.  It has application to every industry.  The rich content and graphics make for an easy, fun read.  The short chapters are perfect for a world that has too much on its mind.  Grant has done a wonderful job in putting this together.  I can’t recommend this book highly enough.

Tom Perrin, Ph.D.

CEO, Perrin & Associates, Inc.

PEOPLE FIRST, ALWAYSâ„¢

#mindfulleadership
Grant Ian Gamble | 12 Pillars and Levers of Mindful Leadership
#peoplefirstalways
About the Author

Grant Ian Gamble

Grant is a consciously responsible thought leader with over 35 years of experience growing successful wellness companies and brands across multiple industries.

His formula for business success is simple: he believes that great leadership and vision inspires great team performance, which creates a great customer experience, which leads to long-term financial success.

The pillars of Grant’s message are integrity, authenticity, constant evolution, and maintaining an abundance mentality. He attributes his many business successes to his people-first approach, which has made him a respected leader of innumerable organizations over the years.

Grant’s expertise includes wellness start-up development, business growth and evolution, and resurrection of businesses that are struggling. Grant is a model for work-life balance, inspiring his teams and clients to take control of their family and business life in order to live happy, healthy, balanced, and fulfilled lives.

Recent Articles

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Member Referrals are Like a Box of Chocolates…Or are They?

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The avg. referral rate for Promoters = 58% when offered a referral opportunity.
Prospective members are 4x more likely to join a gym if they were referred by a friend​.
In the fitness industry, referred members have historically had a 37% higher retention rate as opposed to non-referred members.**

AI’s Role in Enhancing Wellbeing In the Workplace and Beyond

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AI is playing an increasingly significant role in enhancing general wellbeing and specifically impacting workplace wellbeing through various innovative applications and platforms. By leveraging AI technologies, it’s possible to create more personalized, scalable and accessible solutions for health and wellness. Equally AI comes with some compromise and risks. Here are some places AI is contributing to wellbeing in both general and workplace contexts, and some concerns we should consider.

2024 Global and Regional Fitness Industry Trends

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2024 Global and Regional Fitness and Wellness Industry Trends Grant Ian Gamble is a best-selling mindful leadership author and speaker. He has over 30 years of experience in leading teams to create innovative customer experiences, building engaged workforces, and...

Get In Touch

CUSTOMER EXPERIENCE & TEAM ENGAGEMENT: AFFINITY OSâ„¢ | WELLNESS INTEGRATION | MINDFUL LEADERSHIP: “THE AFFINITY PRINCIPLE”

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