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Recent Articles
How to Win the America’s Cup of Fitness Business
Team New Zealand’s innovative application of digital technology in yacht racing contributed significantly to its back-to-back victories in the America’s Cup races of 2017 and 2021. The team had a thorough understanding of the performance of its 75-foot AC75 monohull even before its launch in 2021, thanks to an AI-powered simulation tool. This tool enabled the team to conduct virtual races across numerous prototypes, honing their skills to navigate at speeds of 50 knots on meticulously refined hydrofoils under challenging conditions.
Fitness Industry Boom Amid a Significant Decline in Online Search for Fitness?
There is, seemingly, a health and fitness club or a boutique offering on every street corner today. And yet online searches for health and fitness clubs have diminished significantly. IBISWorld reports over 6,466 Gyms and Fitness Centres in Australia in 2024, and that does not include many outlier categories. And yet, online searches for these facilities have diminished by almost 10%!
Member Referrals are Like a Box of Chocolates…Or are They?
Referrals are the No.1 source of Members in the Fitness and Wellness Industry!
Some facts:
Referrals are the number one source of new members across the fitness and wellness sector.
$ROI is highest on Referrals when compared to all other marketing sources
Three quarters of all referrals come from ‘Promoters’ (high NPS* score) in the fitness and wellness sector.
The avg. referral rate for Promoters = 58% when offered a referral opportunity.
Prospective members are 4x more likely to join a gym if they were referred by a friend.
In the fitness industry, referred members have historically had a 37% higher retention rate as opposed to non-referred members.**
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