AFFINITY Podcast
PEOPLE FIRST, ALWAYS.
Introducing the ultimate podcast for businesses looking to take their growth to the next level. Gain the insights and strategies you need to boost your revenue and grow your business.
Click the buttons below to listen on Spotify or Apple Podcasts or watch on YouTube:
AFFINITY PODCAST
PEOPLE FIRST, ALWAYS.
Introducing the ultimate podcast for businesses looking to take their growth to the next level. Gain the insights and strategies you need to boost your revenue and grow your business.
Click the buttons below to listen on Spotify or Apple Podcasts or watch on YouTube:
THE AFFINITY FORMULA
GREAT LEADERSHIP → GREAT TEAM MEMBER EXPERIENCE → GREAT CUSTOMER EXPERIENCE → LONG-TERM BUSINESS SUCCESS
Put PEOPLE FIRST, ALWAYS, and watch your business flourish.
Dive deep into the latest trends in customer experience and team engagement, mindful leadership and management. Discover practical tools and strategies that you can use to build a people-centric culture, the foundation for sustainable long-term business growth and success.
Led by mindful leadership expert, Grant Ian Gamble, a best-selling author and true visionary with over 30 years of experience in leading teams to create innovative customer experiences, building engaged, inspired and fulfilled workforces, and developing leaders who prioritize genuine connection in their approach.
The guiding principle behind all of Grant’s work is PEOPLE FIRST, ALWAYS.
WATCH REEL:
LISTEN or WATCH:
EPISODE 14 | Andrew Nelson, Co-Founder, AFFINITY OS. Measuring NPS and eNPS Leads to AFFINITY and Long-Term Financial Results
In this episode, we welcome our first guest, Andrew Nelson, a seasoned IT expert, developer, and the co-creator of the AFFINITY OS software platform. We delve into the long-standing friendship and professional journey shared between Andrew and Grant, marked by various milestones in their careers. We further discuss how Andrew has been instrumental in automating numerous processes, turning grand ideas into tangible realities.
Andrew walks us through how he conceived the idea of AFFINITY OS, which was born out of the COVID-19 crisis and Grant’s best-selling mindful leadership book, “The Affinity Principle.” AFFINITY OS hinges on revolutionizing customer-business communication and feedback collection. As the episode continues, we explore “The Affinity Principle,” understanding its genesis from a simple concept to an Amazon bestselling book and eventually its transformation into the AFFINITY OS software platform.
Moreover, Andrew elucidates on how AFFINITY OS employs automation to measure and enhance the experience of both the team and customers across multiple sites. The episode further expounds on the importance of sentiment analysis and thematic analysis in enhancing customer engagement and retention.
We dive into the role of strategic initiatives and their potential in enhancing customer experiences and relationships. We unpack the powerful effect of using AFFINITY OS as a tool for communication, notably how it contributes to higher retention rates and an increase in referrals.
As we delve into the topic of utilizing data for business improvement, Grant and Andrew explore the potential of machine learning to create predictive measurements, aiding businesses in their pursuit of growth and customer retention. They highlight how creating stronger bonds with customers and their teams, in line with the ‘Affinity Principle’, can drive financial outcomes.
This episode further investigates the future of artificial intelligence in predictive spaces, accentuating the importance of Net Promoter Score (NPS) and Employee Net Promoter Score (eNPS) as a useful lead indicator for businesses. The discussion concludes with sharing experiences, appreciating partnerships and hinting at future discussions surrounding proven methodologies and their practical applications.
Whether you’re a business owner interested in leveraging technology for better client relationships, or simply curious about the interplay between AI, data, and business growth, this episode is a must-listen.
EPISODE 13 | The State of Organizations 2023 – Navigating Transformative Shifts
In this episode of the AFFINITY Podcast, we delve deep into the findings of the McKinsey report, “The State of Organizations 2023”. We explore the ten significant shifts shaping the business landscape and transforming organizational structures, processes, and culture.
From dealing with economic volatility and geopolitical instability to grappling with the effects of the COVID-19 pandemic, business leaders face a multitude of challenges. This episode analyzes the key elements of the report, providing an insightful guide on how to navigate these complex shifts.
We start by discussing the need for organizations to increase speed and strengthen resilience, and examine the impact of remote and hybrid work models. We consider the role of artificial intelligence (AI) in modern organizations and talk about the changing dynamics of talent attraction, retention, and attrition.
The episode also addresses the capability chasm that many organizations face when integrating new technologies or digital strategies, and the balancing act of walking the talent tightrope in today’s uncertain economic climate. We reflect on the importance of self-aware, inspiring leadership and the necessity for meaningful progress in diversity, equity, and inclusion (DEI) initiatives.
Furthermore, we take a hard look at the increasing need for comprehensive mental health interventions within organizations, and conclude by discussing the renewed emphasis on organizational efficiency.
Using insights from the McKinsey survey of over 2,500 business leaders, as well as engaging interviews with industry leaders who have successfully navigated these shifts, we explore how organizations can prepare for these changes.
Finally, we share McKinsey’s four-point plan for dealing with these challenges at scale. From setting the right organizational direction, investing in talent and leadership, to integrating all these aspects for a comprehensive transformation, we provide actionable strategies for business leaders to adapt to these shifting paradigms.
Join us as we decode these transformative shifts, shedding light on how organizations can turn challenges into opportunities, and ensuring their survival and growth in the new business environment.
EPISODE 12 | Unlocking Organizational Health: A Deep Dive into Alignment, Execution, and Renewal for Long-term Performance
In this episode of the AFFINITY Podcast, Grant dives deep into the essence of organizational health, exploring its crucial role in the high-functioning, high-performing companies of today. He breaks down the three key components of organizational health: Alignment, Execution, and Renewal, and their significance in achieving both short and long-term business goals.
Discover the hard truths of leadership perception, the impactful role of rhythmic team member surveys, and the power of a people-first perspective in achieving outstanding business performance. Grapple with the practical complexities of balancing 37 different management practices and how the four ‘recipes’ can streamline your focus: Leadership Factory, Market Shaper, Continuous Improvement Engine, and Talent/Knowledge Core.
With real-world examples, Grant also unpacks the implications of a clear management philosophy and the periodic reevaluation of your organization’s leadership approach.
Grant delves into the transformational context of organizational health, underpinning four themes with eight practices that lead to substantial improvements in both organizational health and performance.
Grant also gives us an honest look at the struggle and importance of striking the right balance between being a supportive leader and maintaining discipline. He also probes into the ‘dos and don’ts’ for achieving substantive, sustainable improvements in organizational health.
EPISODE 11 | Mastering NPS: Drive Customer Loyalty, Empower Your Team, and Accelerate Business Growth
In this episode, we dive deep into the world of Net Promoter Score (NPS) – the powerful, research-backed metric that can transform your business into a customer and people-driven powerhouse. In this episode, we’ll provide you with a comprehensive understanding of how to effectively use and leverage NPS data to build a customer-centric and people-centric culture, leading to sustainable business growth.
We’ll discuss how to collect, analyze, and implement NPS data insights to drive continuous improvement and enhance customer experience. You’ll learn about the significance of NPS, the relationship between NPS and business growth, and how to design effective NPS surveys. We’ll also explore how to analyze NPS data, benchmark against industry standards, and prioritize customer pain points to make the most significant impact.
To build a customer-centric and people-centric culture, we’ll share internal communication strategies, team member training and development, and reward systems that emphasize customer-centric behaviors. We’ll also discuss how to establish a supportive and empowering work environment, implement feedback and recognition programs, and leverage NPS data to improve team member engagement and satisfaction.
Throughout the episode, we’ll share case studies and best practices from companies who’ve successfully leveraged NPS for growth, along with common challenges, pitfalls, and lessons learned from industry leaders.
EPISODE 10 | Collecting and Leveraging eNPS for a People-Centric Culture, Mindful Leadership, Talent Development and Talent Retention
In this episode of the AFFINITY Podcast, we delve into the transformative potential of the Employee Net Promoter Score (eNPS) as a tool for building a people-centric culture, fostering mindful leadership, and driving talent development and retention. We’ll explore the remarkable statistics that highlight the positive impact of highly engaged team members on business success and discuss the critical role of eNPS in creating a thriving, engaged workforce.
Join us as we uncover the secrets to effectively collecting and leveraging eNPS data, from setting up an efficient eNPS system and analyzing the results to integrating eNPS insights into mindful leadership practices and talent retention strategies. We’ll also discuss the importance of continuous improvement and long-term success with eNPS as a cornerstone for a people-centric organization.
Don’t miss this opportunity to gain valuable insights and practical advice on harnessing the power of eNPS to elevate your company culture, empower your leaders, and retain your top talent. Tune in now and transform your organization with the power of eNPS!
EPISODE 9 | Mindful Hiring for Sustained Growth & Creating a People-Centric Culture Through Talent Development and Retention
In this episode of the AFFINITY Podcast, Grant explores the concept of mindful hiring and its role in creating a people-centric culture, leading to sustained growth and success in your organization. Grant discusses the importance of aligning your hiring strategy with company values, implementing a structured and transparent process, and fostering an environment that prioritizes talent development and retention.
Join Grant as he dives into compelling statistics that highlight the impact of mindful hiring practices on company culture and success, and learn how to create an inclusive and engaging onboarding experience for new hires. Grant also discusses the principles of mindful leadership and emotional intelligence, and how effective communication and feedback play a crucial role in building a people-centric culture.
Finally, Grant touches upon strategies for team member development and fostering a growth mindset, as well as defining and tracking key performance indicators to measure success and drive continuous improvement. By the end of this episode, you’ll be equipped with the necessary tools and understanding to build a people-centric culture through mindful hiring practices and leadership, ultimately leading to a more successful and sustainable organization.
EPISODE 8 | The Art of Mastering a Seamless Sales and Marketing Continuum: Creating a Niche, Building Trust, Authenticity, Timing Promotions and Creating AFFINITY Between Sales and Marketing
In this episode, we dive deep into the world of sales and marketing for membership-based businesses.
Grant shares his insights on finding the right niche, creating a unique selling proposition, and the power of advocates in growing your business.
Grant discusses the Blue Ocean strategy, why testimonials and reviews are still relevant, and the importance of referral programs for acquiring new customers.
Learn how to differentiate your business, maximize your market potential, and create a frictionless experience for your customers.
Grant also delves into the world of seamless marketing and the importance of establishing trust with potential clients.
He discusses the fine balance of providing sufficient information without overwhelming the audience and the power of giving away valuable content for free.
The conversation also covers common marketing mistakes, the significance of signage and taglines, and the pitfalls of misrepresenting products.
Furthermore, Grant emphasizes the importance of authenticity in marketing and the role of timing in promotional campaigns.
Finally, the episode highlights the need for a harmonious relationship between sales and marketing teams, with empathy and communication as key components.
Tune in for an engaging and informative discussion that will help you elevate your marketing game!
EPISODE 7 | Mastering the Art of Attracting High-Quality Sales Leads: Secrets Revealed
In this episode, Grant discusses the importance of feeding quality leads into the sales funnel and how to achieve it.
He dives deep into understanding the sales funnel, targeting the right demographics, and the role of referrals in generating quality leads.
Grant explains the concept of commoditization, its impact on the fitness industry and its marketing practices.
He also shares insights on source reports and how they can help businesses identify the best channels for their marketing efforts.
Finally, Grant talks about the AFFINITY OS system, a powerful tool that measures both team and member experiences to improve sales and retention in any membership-based company.
Tune in to learn valuable tips on attracting and retaining high-quality leads for your business!
EPISODE 6 | The Sales Rhythms Revolution: Supercharge Your Sales
In this episode, Grant discusses the challenges facing membership sales in many industries. He identifies issues like high turnover rates, low conversion rates, and the constant depletion of databases.
The conversation focuses on the concept of “sales rhythms,” which Grant believes can improve the sales cycle. He argues that sales should not be a monthly cycle, and instead should follow the natural “Fresh Start Phenomenon” people experience at the beginning of the week, month, or year. Grant suggests reorganizing the workweek to focus on heavy sales efforts on Mondays, Tuesdays, and Wednesdays, when people are most likely to make changes.
Additionally, the episode covers the importance of hiring the right membership consultants (MCs), emphasizing attitude, character, emotional intelligence, and personality. Grant recommends a multi-step interview process and considering recommendations from existing team members.
The episode concludes by discussing the potential of leveraging birthdays as a marketing tool and ensuring MCs are passionate about the product they’re selling. By implementing these strategies, businesses can expect improved sales and a more stable workforce.
EPISODE 5 | Unlocking Leadership Excellence: The Essential Guide to Mastering Communication and Inspiring Your Team
In this episode of the AFFINITY Podcast, we delve into the intricacies of effective communication and leadership, focusing on critical components that contribute to the overall success of any organization. Join us as we explore the following topics:
- Discover the three critical components of effective communication and learn how to harness them to inspire your team.
- Understand the importance of different perspectives during the interview process and how they contribute to a well-rounded workforce.
- Learn why gathering multiple data points before making a judgment in communication is essential for accurate decision-making.
- Engage in a discussion about digital versus analog communication methods and the role of AI in revolutionizing the way we connect with others.
- Explore the importance of an effective customer and team member feedback system and how to leverage feedback to drive improvements.
- Uncover the significance of closing communication loops and ensuring that every conversation has a clear resolution.
- Discuss the role of position descriptions with built-in review systems, job crafting, and the importance of two-way review systems.
- Gain insights on how to tackle tough conversations and navigate challenging situations with grace and empathy.
- Learn how to let someone go in a kind and empathetic way, ensuring that difficult transitions are handled with care.
- Understand the importance of first seeking to understand, then to be understood, in order to foster genuine connections and open communication.
- Discover the benefits of fostering relationships and community within your company and the positive impact it can have on employee engagement.
- Learn about the importance of incorporating an open-door policy into executive culture and how it promotes transparency and accessibility.
- Explore the significance of leaders being accessible to their teams and the value it adds to the overall company culture.
- Finally, understand the importance of having regular, rhythmic communication systems in place to maintain a healthy and thriving work environment.
Join us for this insightful episode as we unlock the secrets to leadership excellence through the art of mastering communication and inspiring your team.
EPISODE 4 | The Power of Integrity, Trust and Transparency: Creating Affinity through Authenticity, Logic, and Empathy
In this episode of the AFFINITY podcast, Grant explores Integrity, Trust and Transparency. He believes that integrity is a critical element of a leader and without it, division and fragmentation are inevitable. Lack of social trust can significantly undermine a company’s happiness scores, and a team cannot be functional or happy without trust and integrity.
Grant explains Francis Frei’s Triangle of Trust, which includes Authenticity, Logic, and Empathy, and highlights the importance of these elements in creating AFFINITY within a team. Authenticity is crucial to creating trust, Logic helps to convey information succinctly, and Empathy is essential for creating genuine connections. Grant also provides tips on hiring for authenticity and suggests that creating a series of hurdles for candidates can be illuminating.
Overall, this episode emphasizes that leaders must consistently display integrity, authenticity, transparency and empathy to create a sense of trust in their team’s hearts and foster AFFINITY.
EPISODE 3 | Customer Experience: Understanding the Importance of Putting People First, Always
In this episode, the focus is on understanding and prioritizing customer experience (CE) to foster brand loyalty and increase sales. The podcast discusses the importance of the Net Promoter Score (NPS) and its role in measuring customer loyalty. NPS categorizes customers into promoters, passives, and detractors, with a variety of benefits, such as user-friendly implementation, high response rates, increased customer retention, and benchmarking against competitors.
The critical components of customer experience include empathy and authenticity. Understanding the customer journey is essential as it identifies areas for improvement and helps provide personalized solutions at every touchpoint, fostering loyalty and driving customer advocacy.
To create a customer-centric culture, companies should prioritize customer satisfaction, train team members to emphasize empathy and communication, and use customer feedback for continuous improvement.
The key takeaway is that exceptional customer experience is vital for any business’s success. By putting people first and creating an empathetic and personalized experience, companies can improve brand perception, build customer loyalty, and increase sales.
EPISODE 2 | The Team Member (aka “Employee”) Engagement Revolution: Unlocking the Secrets to Team Success, Brand Loyalty and Profitability
In this episode, Grant delves into the crucial topic of team member (aka “employee”) engagement and its impact on team success, brand loyalty, and profitability. By exploring recent statistics and research findings, Grant demonstrates how engaged team members contribute to increased productivity, customer satisfaction, and lower turnover rates.
Furthermore, he discusses the significance of team member engagement in driving brand loyalty and overall profitability. Lastly, Grant shares practical strategies for organisations to boost team member engagement by creating pleasant workplace environments, promoting learning and development opportunities, investing in open communication and empathy, and building a company culture that prioritises people’s health and well-being.
EPISODE 1 | The AFFINITY Formula: The Secret to Sustainable Long-Term Business Growth
In this episode, Grant delves into the “AFFINITY Formula,” which looks at what really drives a happy customer, or member. The secret? It’s all about the team experience.
Customer Experience & Team Engagement Optimization
Revolutionize your customer experience and team engagement with AI-powered solutions that put people first, always.
The #1
AI-Powered
Customer Experience &
Team Engagement
Digital Management Toolkit
Based on “The Affinity Principle.”
PEOPLE FIRST, ALWAYS™
2nd EDITION JUST RELEASED, NOW AVAILABLE IN COLOUR AND IN AUSTRALIA!
The Affinity Principle™ presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience and that yields great financial results.
The best-selling and award-winning book explores 12 Pillars and Levers of Leadership and Engagement designed to help leaders attract, retain, and optimize talent, and achieve Affinity.
The content resonates well with forward-thinking organizations’ leadership and cultural attributes, including my organization, UBC. The visuals and graphics are also compelling and align with how adults prefer to learn. The visuals help the reader retain the content by moving the information from short term memory to long-term memory–this is brilliant—awesome!
Customer Experience & Team Engagement Optimization
Revolutionize your customer experience and team engagement with AI-powered solutions that put people first, always.
Based on “The Affinity Principle,” please see below.
PEOPLE FIRST, ALWAYS.
2nd EDITION JUST RELEASED, NOW AVAILABLE IN COLOUR AND IN AUSTRALIA!
The Affinity Principle™ presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience and that yields great financial results.
The best-selling and award-winning book explores 12 Pillars and Levers of Leadership and Engagement designed to help leaders attract, retain, and optimize talent, and achieve Affinity.
The content resonates well with forward-thinking organizations’ leadership and cultural attributes, including my organization, UBC. The visuals and graphics are also compelling and align with how adults prefer to learn, particularly right-brain learners. The visuals help the reader retain the content by moving the information from short term memory to long-term memory–this is brilliant—awesome!
Let’s Connect!
CUSTOMER EXPERIENCE & TEAM ENGAGEMENT: AFFINITY OS™ | WELLNESS INTEGRATION | MINDFUL LEADERSHIP: “THE AFFINITY PRINCIPLE”
0475 866 592