AFFINITY WELLNESS ALLIANCE (AWA) Partners consist of global industry leaders with decades of experience, expertise, wisdom and a history of innovation.
AWA’s purpose is to exact positive change in the health, fitness and wellness industries for the highest good of members, team members and stakeholders through our FREE Virtual Forums and our Partners’ services offerings.
Collaborate with us and watch your wellness business thrive!
AFFINITY WELLNESS ALLIANCE (AWA) Partners consist of global industry leaders with decades of experience, expertise, wisdom and a history of innovation.
AWA’s purpose is to exact positive change in the health, fitness and wellness industries for the highest good of members, team members and stakeholders through our FREE Virtual Forums and our Partners’ services offerings.
Collaborate with us and watch your wellness business thrive!
AWA Virtual Forum
The AWA interactive virtual forums are the premier ongoing educational, support and networking destination for owners, leaders and managers in the health, fitness, and wellness industries.
Next AWA Virtual Forum:
Coming very soon!
Be sure to check your email for a calendar invite containing a link to the Virtual Forum. Don’t forget to check your Promotions or Spam folders and add AWA Partners to your email contacts.
Join the AWA Community and FREE Virtual Forums
Be sure to check your email for a calendar invite containing a link to the Virtual Forum. Don’t forget to check your Promotions or Spam folders and add AWA Partners to your email contacts.
Are you an innovative leader interested in proven practices, latest trends, techniques, and technologies for building successful, cutting-edge wellness programs and facilities?
Are you interested in boosting business growth, team member engagement, customer satisfaction and loyalty, and creating true wellness communities in your facilities?
Are you a mindful leader eager for mentorship, actionable insights, and networking opportunities with peers and leading industry experts?
Join the AWA Virtual Forums to connect with top experts in health, fitness, and wellness. Gain powerful actionable insights from leading industry experts during our live, hour-long sessions.
Featuring three expert speakers and a dynamic Q&A, this forum is your gateway to mentorship, industry knowledge, and strategies to elevate your wellness business. Don’t miss out on the inspiration and guidance that can transform your approach and drive success.
Join us to learn, grow, connect and network!
Join the AWA Community and FREE Virtual Forums
Be sure to check your email for a calendar invite containing a link to the Virtual Forum. Don’t forget to check your Promotions or Spam folders and add AWA Partners to your email contacts.
AWA Virtual Forums offer a unique supportive and collaborative platform where health, fitness, and wellness professionals converge for an hour each month to learn from seasoned global industry leaders. With exclusive access to cutting-edge strategies from leadership, business development, information technology and wellness experts, this forum transforms typical learning into a dynamic, engaging experience that fosters a supportive, collaborative community among wellness industry leaders and achieves ongoing personal and professional growth.
Whether you’re seeking mentorship, actionable insights, or networking opportunities, the AWA Virtual Forums are your essential resource for advancing your health, fitness and wellness business.
Core Values
ABUNDANCE MENTALITY: Encouraging a culture of generosity and mutual success among our Members and Clients.
MINDFUL LEADERSHIP: Pioneering developments with mindful, responsible and inspiring guidance informed by experience.
INNOVATION: Embracing cutting-edge ideas to transform wellness experiences.
INTEGRITY: Committing to transparency and honesty in all interactions.
EXCELLENCE: Striving for the highest standards in service and outcomes.
COLLABORATION: Valuing partnerships and collective expertise for shared success.
EMPATHY: Understanding and addressing the unique needs of clients and communities.
SUSTAINABILITY: Promoting practices that ensure long-term health and environmental stewardship.
GROWTH: Focusing on continuous improvement and expansion in all endeavors.
INCLUSIVITY: Creating opportunities and environments that welcome diverse perspectives.
ADAPTABILITY: Staying agile and responsive to the ever-evolving wellness landscape.
Intrinsic Purpose
AWA’s Intrinsic Purpose is to harness collective expertise in business growth and development to foster innovation and sustainability. We strive to empower industry leaders through collaborative partnerships, delivering exceptional expertise, service and value. With a commitment to integrity, inclusivity, and mindful leadership, we aim to enrich the business landscape by upholding the highest standards of service and cultivating an abundance mentality for shared growth and prosperity.
Let’s collaborate to enhance your business strategies, tools and leadership. Connect with us today to elevate your organization’s performance.
AWA Partners
Mel Tempest
Group Fitness Advisor | AUSactive Board Director | Speaker | Recognised for foreseeing industry trends and innovation | Looking for opportunities | Gym Owner since 2003 | Advocating for Independents Gyms
Pele Ramdhani
Global Wellness- Sales Evangelist – LIFE 360 Global – Business- Sales Mastery- Partnerships: Health-Fitness Club Growth Expert: SCG-Social Policy Group-G2G-CALD- Activator-Facilitator-Presenter
Steve Jensen
Founder, Impact Training Corporation
Company & Individual Sales Training | Sales Authority Club Membership | Sales Success Club Group | Helping to improve your sales
Grant Gamble
Tim Rhode
Business Advisor, Leadership Coach & LXCouncil Moderator – Helping Small Business Leaders Solve Problems to Improve Productivity, Predictable Profit, and Company Value
Ben Mann
Founder of MemberPRO & FitWeb | Chief Innovation Officer for ExerciseNZ & REPs
Jana Gamble
Founder, Stella Jackson Creative | Co-Founder AFFINITY OS™
Award-Winning Design, Branding & Marketing | Author of “Culture Nomads”
Ed Curtain
Founder, WorldWellness® Group
Integrating eastern wisdom with western science, fostering a holistic approach to health, wellness and business.
Bekk Millwood
Founder, Fitness Lifestyle International
Head of Talent Acquisition | People & Culture | Trusted Recruitment Expert in Health & Fitness, Spa & Wellness, Hospitality
Ed Curtain
Founder, WorldWellness® Group
We Design, Build and Operate International Wellness Projects
Project management integrating eastern wisdom with western science; fostering a holistic approach to health, wellness and business.
We are NOT consultants!
- Programs:
We design tailored programs that enhance health, fitness, and wellbeing across various demographics. Whether it’s a fitness initiative for adults, a sports program for children, or a corporate wellness strategy, our solutions are crafted to meet the unique needs of each group, fostering a healthier, more engaged community.
- Education:
We offer comprehensive learning and development services, focusing on technique, operations, and management. Our educational initiatives empower teams with the skills and knowledge they need to excel. From mastering operational efficiencies to refining management strategies, we ensure your team is equipped to thrive in any environment.
- Operations:
We excel in integrating cutting-edge technology and systems to streamline your operations and drive business growth. By aligning your operational processes with the latest advancements, we help you achieve greater efficiency, scalability, and success in today’s competitive landscape.
Pele Ramdhani
Founder, LIFE360 Global
An International Inspirational Leader, Global Wellness, Sales Evangelist, pioneering Global Brands, Culture and Revenue Generation Models in South Africa, UK, Asia, India, US and Australia. A trusted voice when creating convergence between Corporate, Community and Government. Global Mental Wellness Advocate. 35 years of Global Sales Expertise, student of Leadership, creating Economic value.
- Purpose Driven : Sales Mastery: [Sales Leadership Sales Management Sales Strategy]
- Pele’s approach to sales goes beyond closing deals and hitting targets.
- Encourage sales teams to shift their mindset from selling to serving.
- Purpose-driven selling:Over 22 years Pele led the Head of Sales andCulture @ Fitness First – Fitness Lifestyle Group, enlisting over 2 million members, producing an average of $100million Ebitda annually
- Holistic Leadership and Motivation:
- Pele emphasizes holistic leadership, recognizing that personal and professional growth are interconnected.
- Goal-setting mechanisms: Teach resilience and longevity by unlocking foundational insights.
- Pele is known for his Transformational – Authentic- Energetic Leadership style.
- High-Performance Culture:
- Pele’s influence extends to creating high-performing teams and cultures.
- Build a healthy sales culture: Focus on collaboration, continuous learning, and accountability at all levels.
- Innovative Partnership Design:
- Pele’s leadership extends to designing partnerships that transcend transactional exchanges.
- Foster collaboration beyond profit margins: Think about community engagement, employee well-being, and sustainability.
Bekk Millwood
Founder, Fitness Lifestyle International
Head of Talent Acquisition | People & Culture | Trusted Recruitment Expert in Health & Fitness, Spa & Wellness, Hospitality
Bekk is the Founder and Head of Talent at Fitness Lifestyle International. A trusted recruitment expert in the Health & Fitness, Spa & Leisure & Hospitality sector, and Consultant to hiring departments in the growing boutique fitness & wellness space. Dedicated to elevating the luxury fitness & wellness landscape across Australia.
With an extensive 28-year tenure as a qualified Health & Fitness Professional, Bekk has experienced the evolution of the industry firsthand. Now 8 years in as a Talent Acquisition Specialist, Bekk is head-hunter to the growing demand for Health and Wellness professionals, connecting attractive industry opportunities with those who are called to it.
Often glued to her laptop, outside of the office, Bekk finds joy in immersing herself in living life to the fullest. A lover of healthy hedonism and social wellness, exploring new destinations, indulging in unique experiences, and embracing all the flavours!
A seasoned professional deeply committed to fostering well-being in both career and life.
Steve Jensen
Founder, Impact Training Corporation
Company & Individual Sales Training | Sales Authority Club Membership | Sales Success Club Group | Helping to improve your sales
Combining his passion for all things sales, communication, leadership and helping to support owners and their teams, Steve Jensen has spent over 30 years doing what he loves – sharing his knowledge and helping others achieve their true potential!
Often referred to as “Dr J – the sales doctor”, Steve has a reputation around the world for his inspiring presentations and his selfless passion for teaching. He is regarded as a leading international expert in sales and communication training, mentoring, and implementation strategies.
Steve prides himself on staying in touch with the latest trends in sales, communication and leadership. He is committed to sharing his experience and expertise with everyone he meets, with the ultimate goal of making a positive difference in the lives of others.
With a personal commitment to lifelong education, Steve is always learning something new, a passion which has seen him become a certified DISC Behavioural Analysis presenter, a Master NLP Practitioner and, most recently, seen him deep dive into the world of digital marketing.
Steve’s dedication to the Australasian fitness industry has been well documented and globally acknowledged being awarded the Lifetime Achievement Award by Australian Fitness Network, and Fitness Australia rewarded his service to the industry by adding his name to The Honour Roll Award. Steve has also been voted Best Presenter in Sales, Sales Management And Communication in four different countries and was the guest speaker at the highly prestigious Speakers’ Master Class Event, for the National Speakers’ Association.
Founder, AFFINITY OS™
Wellness Consulting | Global Wellness Institute Workplace Wellbeing Initiative Member | Wellness Strategist | Global Wellness Institute Wellness Communities and Real Estate Initiative Member | Best-Selling Author of “The Affinity Principle” | Keynote Speaker |
Grant is a transformative leader with an entrepreneurial spirit, deeply rooted in over three decades of global wellness and business innovation. Starting his career as a Junior Officer in the Royal Australian Navy, he swiftly transitioned to the civilian business world, pioneering work in integrated fitness, wellness and healthcare, beginning with a 15x revenue increase for a Southeast Queensland fitness franchise through to a $100M revenue growth for acac Fitness & Wellness in the U.S.
Most recently, Grant has served as the CEO of TotalFusion Australia, the largest and finest health and wellness campus in the Asia-Pacific region. He left TotalFusion to focus on growing his company, AFFINITY OS™.
A multi-faceted professional, Grant’s role as the Chief Operating Officer of the Seraphic Group saw him take a startup to an annual revenue of $50M in just two years. This phenomenal success story is testament to his multidisciplinary mastery, extending from sales and marketing to HR and operations.
His best-selling book, “The Affinity Principle,” encapsulates his people-first approach to mindful leadership, offering a robust framework for business success. As the founder of AFFINITY OS, an AI-driven team engagement and customer experience platform, Grant remains at the forefront of industry innovation.
A lifelong learner and adventurer, Grant took a family sabbatical during COVID, traveling over 20,000 miles across the Americas and the South Pacific. He continues to inspire through the “AFFINITY Podcast” and as a member of the Global Wellness Institute’s Wellness Communities and Real Estate Initiative.
Whether revolutionizing wellness campuses in Australasia, or serving select international clients in diverse sectors like integrative health and aged care, Grant’s leadership consistently brings visionary thinking, operational excellence, and heartfelt human connection to every endeavor.
In summary, Grant is more than a business leader; he is a thought leader, an author, a speaker, a tech entrepreneur, and a global influencer committed to making wellness an accessible, preventive healthcare solution. His unique combination of strategic vision, executional mastery, and holistic wellness philosophy has left an indelible impact across multiple industries and continents.
GRANT'S CORE VALUES
PEOPLE FIRST, ALWAYS – Approaching every person with genuine empathy and compassion.
INTEGRITY & AUTHENTICITY – Seeking the highest good for our team, partners and clients.
TRANSFORMATION & SUSTAINABILITY – Driving innovation for maximum impact with minimum footprint.
TRANSCENDENCE – Transforming leadership, teams, and community dynamics for the greatest good of all.
GRANT’S SERVICES
Consulting
Business Development
Leveraging decades of expertise in highly competitive markets in the U.S. and Australia, Grant can help you accelerate your growth and strategically enhance your business’s performance and market position; focusing on expanding your market reach, innovating product offerings, and optimizing operational efficiency.
Revenue Strategies
Grant crafts and executes revenue strategies that significantly boost a company’s peripheral revenue, capitalizing on underutilized assets to unlock new revenue streams and spur growth. By tapping into these opportunities, you can diversify your revenue streams and drive substantial growth beyond your core operations.
Wellness Integration
Grant fuses cutting-edge wellness and allied health solutions and programming into your company’s core, ensuring sustainable success and holistic health. Grant also leverages deep industry expertise and experience to create vibrant, sustainable wellness communities that foster connection, health, engagement, and prosperity.
Customer Experience & Team Engagement Optimization
Revolutionize your customer experience and team engagement with AI-powered solutions that put people first.
AFFINITY OS™
The AFFINITY Operating System (AFFINITY OS) is a cloud-based platform that rhythmically samples your customers’ AND team members’ experiences, distilling their signals and feedback into a single number, called the AFFINITY INDEX™. This metric gives you a real-time indication of your company’s trajectory.
Speaker Profile
Lead with intention, inspire with compassion: unlocking the power of mindful leadership.
EMPOWER | INSPIRE | ENGAGE
Leveraging insights from his best selling book, “The Affinity Principle™,” Grant’s authenticity, motivational style and down to earth relatability shine through in his presentations, making him a sought-after speaker for business events, retreats, team trainings and conferences.
Wellness Community Development
Empowering wellness, nourishing sustainability – community development for a better tomorrow.
Empowering wellness, nourishing sustainability – community development for a better tomorrow!
GRANT'S BUSINESS SUCCESS FORMULA
GREAT LEADERSHIP → GREAT TEAM MEMBER EXPERIENCE → GREAT CUSTOMER EXPERIENCE → LONG-TERM BUSINESS SUCCESS
0475 866 592
Jana Gamble
Award-Winning Design, Branding & Marketing | Co-Founder, AFFINITY OS™ | Author of “Culture Nomads”
Jana has over 15 years of experience in Branding, Design and Marketing, and has become an expert in crafting effective Brand Identities for companies across many industries.
In 2021, Jana received the Indigo Design Award for her design of “The Affinity Principle.”
She is passionate about the environment and human health, and has recently served as the Marketing Director for the Amazon Aid Foundation.
After performing relevant market research, Jana evaluates and develops your brand identity and marketing plan through a holistic lens. She considers not only your visual identity, but also your brand messaging in order to establish a Unique Selling Proposition, achieve brand recognition, and maintain brand integrity.
Jana spends her free time exploring intuitive art, which she uses as a method of self inquiry. You can see Jana’s art here.
In 2021, Jana and her family traveled over 20,000 miles, including a South Pacific Ocean crossing in a 38-foot sailing catamaran. Jana documented this transformative adventure in a book called “Culture Nomads: How Giving Up Everything for a Year of Travel Transformed Our Family and Our Lives.”
JANA’S SERVICES
Brand Identity Development and Re-branding
Jana loves to co-create brand identities and marketing strategies with mission-centric companies that want to make a positive difference in the world. Her goal is to help the heart and soul of your brand shine through to make your customers or members fall in love with what your product or service stands for.
Marketing Strategy
Great brands appeal to customers and members on both intellectual and emotional levels. Jana provides a blend of insightful and intentional marketing strategy and indelible creativity—she finds what your audience wants, what sets you apart from your competition, and helps you give your audience more than they could ever imagine.
AWA Consulting Services
Wellness Business Development
Customer Experience
Team Member (aka “Employee”) Engagement
Human Capital
Branding
Marketing
Sales
Wellness Communities Development
Workplace Well-being
Fitness Business Development
Set up a call with one of our Partners
Partner with us and watch your wellness business thrive!
0475 866 592